When you ask a question to a person what are the benefits of influencer marketing, generally people are still uncertain about influencer marketing.
There is no doubt the growth of social media platforms really change the way of marketing products & services and influencer marketing is a part of social media marketing.
Before you delve into the details what are the benefits of influencer marketing firstly go through some facts about influencer marketing.
Facts about influencer marketing:
1. More than 60% of people follow the advice of an influencer or area of an expert over a celebrity.
2.In metros around more than 80% of women use social media for purchasing advice before buying anything.
3.You trust or not but influencer marketing is one of the fastest ways of gaining online retention about your services or product.
4.It is one of the best methods of cost per acquisition (CPA) marketing.
5.Around 22% of digital marketers still agree that influencer marketing is the best way of acquiring new customers with a very low budget.
6.Every social media marketing agency agrees to raise their 67% budget on Instagram only for the next 12 months, so they grave the benefit of influencer marketing on large scale.
7.Around 17% of the companies in the world spend their more than half budget on influencers to gain better ROI with low-risk opportunity.
8.89% of digital marketers agree on after using influencer marketing, they get better ROI than any other digital marketing platform.
9.Over 69 % of digital marketers spend their most of the time on Instagram than any other social media platform.
Benefits of influencer marketing:
1. High conversion & better ROI:
There is no doubt influencer marketing is one of the fastest-growing marketing strategies than any other digital marketing in terms of better ROI & high conversion rate.
2.Effective way of targeting your audience:
If you want fast results in a quick way then influencer marketing is a perfect option for you. Through the right selection of influencers, you can drive your product & services message to your target audience without any delay.
3.No need for SEO or keywords research:
By using influencer marketing you don’t require too much keyword research & SEO strategy to reach your audience. With a very low budget, you can reach your target audience effectively.
4.Quick way of gaining trust:
As a business owner if you really want that your potential or target customer start a trust in you, then influencers really play an important role because their followers really have faith in them and followers should respect their content and recommendation. Influencer marketing provides you a quick opportunity to gain trust in the competitive market.
5.Improve brand awareness:
The best way to improving your brand awareness & brand value in the market. If you use influencer marketing in the right way, your potential customers start to recognize your brands.
6.Win win partnership:
Influencer marketing provides you a great opportunity to connect with influencers and build a strong relationship with your customers. Influencer marketing provides a win-win strategy for both as a business owner & influencer.
7.Provides values to the customer:
One of the biggest benefits of influencer marketing is it does not look spammy, which really helps in quicker customer acquisition. By the use of influencers, you can provide value to your potential customer, so there is a higher chance that your potential customer turns into a final customer.
8.Aid your content strategy:
There is no doubt influencer marketing aid your content marketing strategy. If you are out of content ideas then influencers marketing guides you how should the next content strategy that really helps you to achieve better ROI.
9.Drive more traffic & boost your sale:
Because of influencer marketing, people start to trust your brand & they start a search about your business on the internet and interact with your website. In this way, you get a good amount of traffic to your website & there is a higher chance you turn your visitor into a final buyer of your services & product.