Do you agree Internet marketing and buyer persona are closely related to each other? Because of growing internet penetration and a highly competitive market, internet marketing is one most demanding skills that are used by most business owners all around the world to promote their services and products.
If you are really serious about growing your business online then you need to leverage the use of internet marketing, so for this, you need to understand first the importance of the customer or consumer or buyer persona. In the end, you will able to understand the role and importance of internet marketing and buyer persona.
Internet marketing and buyer persona
What is buyer persona in digital marketing?
In the world of internet marketing, buyer persona does not give you an idea about who might be your potential audience and what things they expect from you but also guides how you target and convert them from potential customer to final buyer.
Buyer persona also know as customer persona, it is a detailed description of your audience that helps to understand the intent of your customer and on the basis of this intent you can develop your product and services, so it’s a win-win situation for you.
How is buyer personas used in marketing?
You can use buyer or customer persona in many ways in your marketing campaign:
1. After understanding the buyer persona you have better knowledge about what your consumer or buyer expecting from you and how you target them in a better way.
2.Buyer persona gives you a better idea about what is the pinpoint of your customer and how you give the best services to your potential buyer.
3. Buyer persona gives a strong signal about who might be your potential customer and how you target them effectively.
4.On the basis of your customer intent you can easily design your marketing campaign which has a higher chance of success.
What is buyer persona examples?
In simple words persona is all about perception, a buyer persona gives you an idea about what the buyer is expecting or thinking about the current market in your niche.
If you are in the selling online t-shirt business then it’s important for you to understand what type of graphics and design you have to print so you gain more sail, so you need to think like a customer and research what type of graphics or design in the market that attracting your user, so you can start a print on demand T-shirt service, in this print on demand service your customer tells you what type of design and graphics they want, so it’s easy for you to design your T-shit and gain higher profit.
How do I create a buyer persona?
Before creating a buyer persona all you need to understand the persona is all about collecting and understand the perception or intent of your customer in form of data or documents on the basis of internal or external research, survey, polls, and competitor analysis.
The best way to create your buyer persona, all you need to do create a list of questions and think like a customer ask yourself a question why you are using this product & services and how it solves your problem.
What are the types of persona?
To understand the customer or buyer persona there are 3 types of strategies or persona that really help you to decide what is the intent or perception of your potential buyer and how you can provide them value to your customer and turn them your the final buyer.
Lightweight, Qualitative, and Statistical are the main three types of persona that really helps you to understand the market needs of your customer. Among all of these personas, the qualitative persona gives the best out to the business owner.
How many buyer personas should I have?
When someone is asking about how many buyer personas should they have, the answer is it is not fixed, You can choose your buyer persona according to the need and objective of your marketing campaign. Make sure always include customer demographic, age, area of interest, like or dislike, customer pain point, A/B testing, etc while creating your buyer or customer persona.
How do you make buyer personas in 5 simple steps?
1. Research your target or a potential buyer.
2. Narrow or drop down the most common details like the area of interest, age, demographic, country, etc.
3. After narrow down the persona now create a separate persona according to your marketing campaign.
4. Name your persona according to the intent of your customer. This gives you more clarity to your digital marketing campaign.
5. Target personalized the email and provide them high-quality content & values.