With the rise of digital marketing, some people have a question what is influencer marketing, and does influencer marketing really works or not? Influencer marketing is not a new topic but nowadays it’s so much popular and people are more curious to know about what is influencer marketing and how it works?
There is no doubt influencer marketing really change the mindset of people, it not only helps the business to generate higher ROI but also helps people to trust your brand. Before knowing does influencer marketing really works or not, firstly know about what is influencer marketing?
What is influencer marketing?
It is part of social media marketing also known as influence marketing. It is a process in which you approach the key leaders of the industry to drive your brand message and product & services information to a large market segment by using social media platform.
In influencer marketing you never marketing your product or services directly to a large consumer or audience, instead of this, you can prefer to endorse your product & services from a person who has a piece of expert knowledge or have some social influence.
In this process influencers not say directly to the customers or their users to buy companies’ products or services but they ask their opinion about the product and services. Influencers never bound the customers to buy the products & services but they provide valuable insights about the products.
What is an influencer?
An influencer is a person or an expert of a particular industry who has the capability to influence others. Influencers play a very important role in buying or selling the product and services of any business.
An influencer is a person who has a good amount of following on social media platforms & their users have great trust in them. This is the reason why companies or businesses prefer to brand their product & services from influencers because they have a great opportunity for ROI with a low budget.
There are different types of influencers according to their knowledge and number of followers on the social media platforms. The main types are a mega influencer, macro influencer, micro-influencer & nano influencer.
1. Mega influencer: more than 1 million followers.
2. Macro influencer: having 40,000 to 1 million followers.
3. Micro influencer: having 1000 to 40,000 followers.
4. Nano influencer: below 1000 followers.
Does influencer marketing really work?
There is no doubt people buy products & services whom they trust rather than buying products & services from an unknown person. This makes influencer marketing more authentic, if a brand really wants to build a genuine relationship with customers then influencer marketing is the best option for you.
If you want to win the race then you must use influencer marketing to prospect your potential buyer because you never achieve great ROI by using conventional digital marketing methods.
Influencer marketing not only helps you to people trust your brand but also helps you attracting new customers, maximizing customer lifetime revenue, and increasing your sales.
There is no doubt the landscape of digital marketing is very dynamic & as a digital marketer it’s never easy to perform well until you never focus on competitor analysis and try a new strategy. If you are one who never tries influencer marketing, you must try at least once to see amazing results. Now you have a good idea about what is influencer marketing and how it works great.